designing products
with a conversational twist

Maaike Coppens - Conversation Design Expert speaking at Conversation 19

In essence, every interaction between a business and their customers, is conversational. 

For impact-driven businesses, it is absolutely essential that these conversations are constructive, helpful and empower change. 

Thinking about digital products with a conversational twist unplugs the motivation to connect at a deeper level with end customers, the ability to leverage the power of words for good, and the opportunity to make a real difference through personal interaction. 

Co-creation and conversational collaboration are core to the process of building products, one conversation at a time. 

You can’t design conversations without having them.

About Me...
Maaike coppens

As far as I can remember, I’ve been obsessed with two things: language and technology.

🤓 As a kid, my favourite computer program was a language learning application…

With the rise of conversational applications, specializing in product design with a conversational twist really was a no-brainer!

Passionate about creating connections through conversations, I’ve made it my mission to spread the word about the impact of conversations and dive deep into how to leverage conversational technology to create a more equitable world.

My next move? Sharing my journey as I continue to design impactful products with a conversational twist

Over the years, I’ve grown into an award-winning conversational UX designer & strategist, keynote speaker, trainer, and co-author of the Voice UX Workbook. ✨

I have also designed and reality-proofed the VxDS – Voice Design Sprint framework, based on the Google Design Sprint Methodology – enriched with voice-specific data-driven models and serious games.

With a solid experience in linguistics, copywriting and interaction design, I found product design with a conversational twist to be the perfect blend.

I’m passionate about bridging the gap between impact-driven brands and their customers, creating connections through conversations.


As the conversational approach spreads across the industry, there are some very important conversations to be had around inclusion, ethics and making sure that this time around we really build experiences with the customer in mind.  That is why I make sure to  share my opinions on these topics at industry events.

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Over the last couple of years, I’ve had the chance to share insights, findings and frameworks in some of the most popular industry podcasts.  Check out these episodes, and stick around  to find out more about Conversation Design industry leaders and their thinking.


Sharing knowledge is at the heart of my design practice. After all, I’m passionate about having conversations!  Be it in articles or books, I’m always happy to contribute to publications.  

Don’t tell anyone…but I’m currently writing away for my next book on designing different conversations.

How to run a Voice Design Sprint - CareerFoundry
Voice UX Workbook
Voice UX Workbook
Avis Expert - La révolution des assistants vocaux

in conversation
with opendialog

Determined to make a dent in how we think about conversations, and design them – I’m currently in a very interesting product design conversation with the team. 

We’re designing a next-gen, context-rich, free-flow conversation tool to empower conversation designers to design, prototype, test and deploy valuable conversational applications.

want to see opendialog in action?


I’m always keen to share knowledge with  the overall design community and give a hand to those just starting out.  Feel free to get in touch for a chat about getting into design, transition to conversation design, and any other design-related topic that keeps you up at night.

Are you a start-up with a world-changing idea that will positively impact our society, the environment or genuinely improve people’s lives? I’d love to hear about it!

Don’t be shy, let’s have a conversation!